It is the media which we need to see inside as well as outside of the city. It’s continuous impact on customer definitely create curiosity of any brand. Normally, people do have less criteria in their life and people spend 60% to 70% time apart from their home. Out of Home concept is very important for any marketer. Strategic Media Planning is crucial while maintaining media budget and ROI should be increased. We believe that we should take Quality rather than Quantity for effective result. We can have Rajkot City Bus Advertising, Rickshaw Advertisement, Kiosk Pole Advertisement, Outdoor Promotion in Society Area as well as Mall. What You See is What You Get concept is very nice for New Brand Launch. Let’s begin for better future.